Fujitsu case study

Paul also said “We at Fujitsu have been working for quite some time to foster a culture that positively manifests occupational health and safety in the workplace. As part of this, we want everyone to feel accepted, nurtured and like they have an equal place within the organisation – because that’s how talent thrives and succeeds.

“Our employees are our most important asset and one which we are passionate in supporting throughout our regions.  Our occupational health and safety standards are embedded into our organisation and leadership principles, recognising them as key competitive differentiator as well as being crucial to attracting and retaining our workforce.

“Empowering People for a Sustainable Future was the key takeaway from our Fujitsu ActivateNow Conference, which was a great event to showcase our digital capabilities, the digital transformation we’re going through, and what we are doing to make the world more sustainable by building trust in society through innovation.”

Putting people first

The Fujitsu Group's first priority in all business activities is to protect the health and safety of our employees both in mind and body by providing a safe and healthy work environment tailored to the different cultures in which we operate.

• We will foster a culture that does not tolerate accidents, incidents and poor safety performance.
• We will ensure safety is a core business value, and make safety important and personal in order to influence people’s decisions and behaviour.
• We will completely eliminate the loss of business opportunities due to preventable illnesses, injuries, and unexpected work-related accidents.

Looking further into how this plays out, the organisation talks about empowering its people to work creatively and to be able to effectively support customers. It talks about empathising with people’s challenges, to collaborate and demonstrate agility in search of solutions. And it wants to continue to promote diversity and inclusion, treating people with fairness and equality.

The sustainable workforce

As it strives to support customers and the move toward a sustainable world, Fujitsu recognises it all begins with having a healthy, happy and committed workforce.

In 2019, Fujitsu was awarded the ISO 45001 standard of excellence in occupational safety and health having had to re-write its management standard to address the legal and language requirements in over 100 territories. This led to a change programme, which included the following.

• Development and promotion of health and safety as a core leadership value and critical dimension of business strategy.
• Modular gamification training for all employees in the Europe, Americas and Asia region overcoming language, cultural and legal barriers and establishing a single set of workforce-wide behaviours. The programme connects with employees and aligns with The Fujitsu Way.
• Comprehensive international legal register spanning over 30 countries alone.
• ISO 45001 standard management system to create an international health and safety platform.
• Implementation of standardised internally developed ServiceNow processes via an Ask Safety platform, covering standardized incident reporting, property management, workplace assessments, audit and inspections.
• Occupational health and safety pre-qualification for Fujitsu key supplier chain providers.

Fujitsu Uvance - moving forward

Launched as recently as October 2021, Fujitsu Uvance is the organisation’s new global business brand which aims to leverage its technological capabilities and problem-solving expertise in seven key areas to offer value to customers while achieving its ultimate purpose.

The word “Uvance” refers to its ambition of making all (universal) things move forward (advance) in a sustainable direction. In the organisation’s own words, it demonstrates Fujitsu’s determination of “building new possibilities by connecting people, technology and ideas, creating a more sustainable world where anyone can advance their dreams”.

Fujitsu Uvance will play a central role in driving the growth of Fujitsu's core business, comprising seven key focus areas announced in the Management Direction update in April this year. These areas are composed of four cross-industry areas that are interlinked with three horizontal areas that form the technological foundation, based on the social issues expected to occur in 2030, the target year of the UN Sustainable Development Goals (SDGs).

Since the announcement in April, the firm has appointed global leaders for each of these areas who are working with the relevant departments to evaluate which value the firm can deliver across each area and how it can best deliver it.

Fujitsu Uvance is dedicated to the realization of the firm’s company Purpose and aimed at both contributing to the resolution of social issues and achieving sustainable growth.

Fujitsu will also unveil a new, vibrant brand Visual identity (VI) to its customers that coincides with the inauguration of Fujitsu Uvance. The new VI expresses Fujitsu's desire to be inclusive and respectful of diversity. It includes a new colour palette, a new digitally accessible font, and its revamped Infinity Mark. It will apply the new VI across every touchpoint with its customers to express Fujitsu's own transformation.